Nupur Agrawal
The festive season is round the corner and along with lights, food, and decorations, it’s also that time of the year when you love giving and receiving gifts to and from your loved ones. This season, Oriflame India – a renowned beauty brand for 50 years picked up the wonderful concept of gifting education in their latest digital film along with their creative digital agency on record, Brandmovers India.
The film begins on a metaphoric note where Ajalaa (Kalki Koechlin) is seen trying to nurture a plant that’s withered and looks difficult to blossom. Showing an ardent love for gardening, she has faith that her favorite plant will spring back to life one day. She is then seen visited by her domestic help Jaanvi and her daughter Bhavisha who has recently been dropped out of school and there begins the portrayal of the lives of three women – their trials and tribulations and how a little act of kindness and compassion can go a long way. As the story pans out, we are reminded that no matter how dreary any situation may seem, there is always light at the end of the tunnel. True to Ajalaa’s beliefs, the plant does show signs of life one day and this in turn, makes her want to take a little step – to make a beautiful change.
“We’re proud to kick-start Oriflame’s global #beautifulchange campaign in India with this lovely film featuring Kalki Koechlin, our brand ambassador. As a brand, Oriflame believes in sustainability and this film voices that sentiment. We truly hope the film strikes a chord with the audience and encourages them to make a beautiful change as well, in their own way.”
~ Naveen Anand, Senior Director, Marketing, Oriflame South Asia
The film weaves a touching, relatable story that is refreshing in its outlook and is bound to strike a chord with you and delivers the message that we often forget – ‘Be the change that you want to see in the world.’
Sharing his views on the film, Suvajyoti Ghosh, MD and Chief Creative Officer of Brandmovers India, said, “This was not just a great film for us to make but an important one too. The thought behind the film is pertinent and we hope that it initiates these important conversations on social media and otherwise.” Adrijaa Sanyal, Creative Director of Brandmovers India, who scripted the film , “Oriflame is about empowering people’s lives. It’s at the very core of the brand. Our story is about that same sentiment which we believe, is at the core of every human being – the power and will to make a positive change. And the thing about change is, it creates a ripple effect – that’s what happens within the story and that’s also the hope of this story – that it would create a ripple of change in the consumers’ life.”
To watch the video click here:
About Oriflame
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries and has been a renowned beauty brand for 50 years now. They are known not just for their world-class products, but also for empowering people’s lives by providing entrepreneurial opportunities to the backbone of the brand, their consultants. With their latest campaign, the brand is urging everyone to make a beautiful change – it could be a small step or a giant leap, every little thing counts. The digital film, conceptualized by Brandmovers India, strengthens this powerful thought and it is only fitting that one of the most inspirational women in India, Kalki Koechlin stars in the film. The brand has also recently signed her as their brand ambassador.
